Comments on Random Thoughts in Marketing: Web 3.0 your CONSUMER will design your product!

I think the underlying philosophy here is correct....

2008-10-05T05:48:00.000-07:00

I think the underlying philosophy here is correct. That said, i think it's less the Fusion model (although no doubt companies like threadless and fusion are doing well with this model) and more about tapping into the collective opinions and feedback of the consumer to better drive brand experience.

From a consumer standpoint, i think it's about creating a web that is personally relevant. IMHO we have reached a point of too much information from too many "friends" and sources. Now i think (and hope for my start-up's sake) that we will be moving towards a less is more model whereas we will leverage our social connections (both real and virtual) to help filter and deliver us the content, brands and opinions we care about.

So yeah, i definitely think 3.0 means more collective voices driving change.

feel free to check out my blog here to gain more insight on my thoughts and ideas as we move forward. You can also find some posts on Urban Revurb--the consumer based start-up i am in the process of launching.

Cheers,
-A

StyleHop...

2008-09-26T14:08:00.000-07:00

StyleHop is doing this for the consumer fashion world. They're in private alpha and I was invited to check it out. Great idea!

Gotta love crowdsourcing. For the people -- by the people...

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Crowdsourcing is a cool phenomenon. A variation on...

2008-09-26T06:53:00.000-07:00

Crowdsourcing is a cool phenomenon. A variation on that is what Google is doing with there Project 10 to the 100th. Do you think this is a 3.0 initiative? The tools are blunt...it's what they're doing with them that's more interesting.

http://www.project10tothe100.com/i