If you have not already seen it, AirBnB just announced their new logo design. As horrible as it is, it is also the talk of the town. You can not view a twitter of Facebook stream without seeing it mentioned. Here lies opportunity. Should I be part of the AirBNB team (I am not), I would be all over this. How AirBnB could leverage this even more is simple. Announce that you now wish to crowdsource a better logo design, and watch 'em talk about you even more!
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