Learn how to attract more traffic to your blog.
I have been blogging for a few years now, but mostly as an exercise in putting my thoughts down somewhere I could reference at a latter date. During the course of this time, I might have had a few dozen followers a week. It gives me a good feeling to know that other people read my posts.
More recently however, I have started taking my "Random Thoughts in Marketing" blog more seriously. I have started using tools outside of my blog in order to engage people other than myself to view,comment and interact with me.
I have started to more actively "get myself out there" using different social networks such as Twitter, FriendFeed & LinkedIn and so many more.
I use Twitterfeed to update my Twitter followers when I have a new blog post.
I encourage my readers (contributors as well) to Comment, Digg or even Tweet me.
(I bold-ed the aforementioned to highlight just how important this can be. Though I use the aggregating bookmarking icons like ShareThis, or AddThis I find that people like it when you keep it simple. So I give them a direct choice to the most important interactions).
I make certain that my more important posts are stumbled upon (yes, even if I have to stumble the first one myself).
I offer an RSS feed for my blog, and make it available to blog feeds.
Most of you likely already know of and use some of these tools. Here are a few more though that you might not have thought of.
A good portion of my traffic is not due to what I write on my blog, but rather what I write elsewhere. I set up alerts to monitor blog posts and articles of interest, and for which I believe I might be a SME. I make certain that when I comment elsewhere, I always sign it with my signature; www.twitter.com/A_F . Ultimately, if what I wrote about was of value, they will find their way to my blog eventually.
Peter Shankman runs an excellent service called "Help a Reporter Out", or HARO for short. Reporters, and members of the media use HARO to locate SME's. Anytime I believe I can add value, I reply to these reporter's requests. Being quoted in the press can go a long way toward getting street cred toward being a SME. This article in Software Developer Times quotes me, which in turn led to another reporter asking my opinion on Google's Android (GPhone).
Do not blog for the sake of blogging. Think about what you are good at, or have a passion for and specialize. Become a Subject Matter Expert (SME). Do NOT take your eyes off the ball. It is after all not important how much traffic you get, but how much of that traffic links to you, Tweets about your posts, and most importantly returns to read more in the future.
What works for you in driving blog traffic? Let us know. If you agree with me, please DIGG this, and as always be sure to say hi on Twitter.