Wednesday, December 16, 2009
Microsoft's Internet Explorer 63.62%
Opera and others - negligible
Having spent 6 years in the Web Browser / Toolbar space - it became apparent to me, that whatever company (Microsoft, Google, Firefox...) owns the browser - has won the game. The browser is after all, not only the first thing that you see when you go online, but it goes everywhere you go be it on your desktop, Mobile device, and very shortly, your TV.
Owning the browser space gives tremendous power. More and more searches being done directly from within a browsers toolbar (Think Google's entire revenue stream at stake). With the rise of Social media, it is only a matter of time before your Facebook, Twitter et al all travel with you - right in your browser (some are already there).
Today we are seeing all of these platforms (Web,Mobile,TV,etc) converge. There is a chess game developing amongst the giants to own the browser. Google, Apple,Microsoft and Firefox all recognize that not only must they own the desktop browser, but all of your browsers. The company that can provide a 'like' experience across all your digital platforms will be in the winners circle. Should you own a browser that is NOT in all of these different spaces, your toast. It's not just about having a similar UI across platforms - it's about moving all your data, experiences, likes and dislikes from one device to the next.
The *NEW* browser is on the desktop, laptop, mobile, TV and lastly, will be in the cloud as well. To the victor go the spoils...let the games begin.
You can chat me up on this further on Twitter- here.
Tuesday, December 15, 2009
What no one is seeing though is that the Google phone WILL be a category killer...just not in Smartphones. What you are looking at IMO is an Itouch killer.
1) Will be priced competitively with an Itouch (I am guessing sub $200).
2) Can do everything an Itouch can
3) Can do what an Itouch can NOT ie Compass...GPS...Accelerometer... (everything an Iphone can do).
4) does NOT require a carrier (can be used WiFi only just as an ITouch can)
Don't get me wrong, I understand that this is not Google's intent, and they are looking at 'bigger picture' things. Just saying that the Itouch/Ipod franchise will be disrupted as an unintended consequence.
Anyone who does NOT see the real threat has their head in the sand.
Want to discuss this further? '@' me on Twitter here
Friday, October 09, 2009
- Cubicvue LLC, CubicVue 3D Filter
- Entourage Systems Inc., The eDGe
- Immerz Inc., KOR-FX
- Meld Technology, WholeHomeHD™
- Regen Inc., ReNu™
- Tenrehte Technologies, PICOwatt
- Thinkeco Inc., the modlet
- Thinkoptics Inc, iWavit™
- Valencell, Healthset®
- Zagg Inc., ZAGGbox
- zero1.tv Gmbh, VooMote
Wednesday, August 12, 2009
These are the NEW Point Of Sale (POS) devises. For those not familiar with the term, POS - think of a cash register in a store, or one of those terminals where you swipe your debit card. In the future, the salesperson will ring up your order right there on the sales floor. Think I am talking years off ? -
I was in Las Vegas this past week, and possibly the coolest amenity the Casino/Hotel offered me was a free ITouch to use during my stay. Using the ITouch I am able to request more towels, order room service - even request my car from the valet. Check out? ...all via ITouch
If you like business, stocks and especially Marketing consider following me on Twitter here.
Sunday, April 26, 2009
Tuesday, April 21, 2009
As an experiment, to prove a point - I threw out a bunch of random Tweets, with Keywords that I thought might be bait for opportunists.
[NOTE I had intended to upload a Photo to post HERE showing my random Tweets - but got a message from Google that I had exceeded my limit <---guess Google is doing belt tightening]
Bingo! Within 5 minutes of my Tweets I was followed by no less than 5 new follows - all having bios and links to websites that pertained to my different keywords.
While this is not a big deal now, Twitter WILL, no MUST address this and cut it off before it hits. We know that within the next few months, the same coders who sold spam it yourself programs in the 90's - will write programs that automate the process of spam-following. Then expect to see HUNDREDS of new follows a day - all trying to sell you something.
How do you think Twitter should address this? Agree? Disagree, have ideas? Please let me know - I am @A_F on Twitter
Small business - Twitter offers you a tremendous opportunity. Here is how I recommend you use it (everyone can use it differently, the following is only ONE suggestion...I realize not everyone shares my views).
1) If you are a brand (ie a restaurant or retailer), I personally believe (like) your logo to be your avatar (not a picture of you personally).
2) For your Twitter name (not to be confused with Twitter ID), I like it when it is a 'human' name, but perhaps associated with a brand. Examples are Phil from Cisco. If you are a restaurant, perhaps your name might be John the Chef.
3) I personally do not like when a brand uses Twitter to only broadcast their specials, and news. It is not only OK for some of your Tweets to be conversing about things NOT at all related to your business. Want to tell me you walked your dog this morning? That's not only ok, it is recommended.
4) If you're a local business, there are ways to build a local following. When I recently moved to Phoenix, from New York, I used lots of great tools/websites to discover and follow people local to me.
5) Have fun in your tweets! People love to see your human side. If you're able to poke fun at yourself once in a while, that's a bonus. No one makes more fun of me, then me!
6) LISTEN - There are many tools that make it very easy to 'mine' Twitter for a potential new customer. As a real life example, I once Tweeted that I had a meal at Tarbels (a Phoenix restaurant that locals rave about), and did not enjoy it at all. It was not long after that I received a Tweet from the owner of another (competing) restaurant. This other restaurateur did a few things that made me want to visit. First, they defended Tarbels, indicated they knew Tarbels owner personally, and that my bad meal muse have been a fluke. Then they GENTLY (Twitter is all about the soft sell, but that's a future post by itself), suggested I might like their steak Au jus (I forgot the actual meal they recommended).
7) Once you have built your following (you should always be looking to build it continuously), consider having contests. The devil is in the details, but I like one's that add a charitable component. Don't make it to difficult, but suggest a few simple components to qualify;
1) They need to follow you
2) They need to RT a message (i.e Follow @RAYPIZZA RT - I love Rays Pizza - To win free Pizza for a month).
8) Hold Tweetups. This works best for a bar or restaurant, but if you're creative ANY business can do this. A Tweetup is telling people there will be a joining of other local Tweeple at a certain venue, on a future date. Consider offering SOMETHING to those who attend the Tweetup (i.e. 1st 10 people who show up get a free... or ALL who attend will get 25% off ...etc).
Please tell me YOUR story of how you use Twitter in your business. If you do not own a business, please tell me of your experience with a business that you follow.
BTW if You are new to Twitter, or have not yet read - This is a MUST READ:
Twitter Ten Commandments:
You can talk to me here on Twitter.
Saturday, April 18, 2009
But when you have the rockstars on Twitter (Kutcher, Oprah , Ellen Degenerous , SnoopDog , John Mayer, etc) and the follower counts are in the six-seven figure ranges you get something else. Stellar demographics from the sociosphere!. As just an example in it's simplest form, let's assume that I am an agency that will be launching an upcoming Rap Star, and his newest single. I will easily be able to data mine the social networks for not only 'mentions' of like artists, and other profiling - but sociographics that also include information like who I follow. I know this is only one more new piece of information, but in it's entirety, we finally have enough to create intelligent algorithms.
As I have alluded to in an earlier post (Facebook - Google's real competition), Social Networks will soon start to realize their true inerrant value. If you look underneath the hood at Twitter and Facebook, there's "Gold in them thar hills!".
Thursday, April 16, 2009
I am learning a few things that trouble me. First, I am hearing from MANY Tweeple that once you follow Ashton (as well as CNN), you can NOT unfollow. I am certain that Twitter will blame this on a bug, but come on! Wake up and smell the roses. @EV has a big announcement coming tomorrow... Anyone not yet realize yet that it is their first user to break the 1 million follower - and that this will not be broadcast on OPRAH?
It bothers me that we (The ORIGINAL TWEEPLE) have followed REAL people... yes, even celebs like @the_real_shaq who "@" you back - have a conversation, follow you, and are REAL. Now, all of a sudden with "Twitter goes to Hollywood" we are going to start seeing all these false celebs...many who have hired ghost writers, and the ones who ARE real...simply using Twitter as their tool to spam their fans.
The reason it bothers me, is that I am already experiencing a sea-change in the 'spamminess' of followers lately. EVERYONE has something to sell! I guess it is just the maturation of Twitter, but come on @EV do you have to be in bed with the whole scheme?
You can follow me (if your not a fraud) at Twitter, HERE
Wednesday, April 15, 2009
Monday, March 30, 2009
I myself, have been calling for FASB to "relax" mark to market rules since last year. Do not mistake relaxing mark to market with eliminating it. The market needs two things;
1) They want clarity, and accountability (mark to market is supposed to have provided this in theory).
2) They want marks that reflect HOW a company is holding an asset on their books (if they are holding an asset to maturity, and that asset is still paying as scheduled, it should not need to be markeded to market).
In reality, what the market wants (and what I hope we get from FASB) is both. We do it now with GAAP vs non-GAAP earnings... Think about it - Gaap vs non-Gaap allows us to view earnings per share for what they REALLY are (diluted via potential stock option conversions vs earnings without all those additional shares).
So FASB please give us what we want (and need);
1) Require banks to post a number on their Q's that reflect the CURRENT market for their assets - but only for the purpose of "clarity and honesty". From a capital requirement, let them mark it to a realistic date that they expect to hold that asset.
What do you think they should do? Let's discuss it on Twitter.
Monday, March 23, 2009
Fast forward toa few weeks back, and you would see that I became VERY aggressive on the secotr, and I Stocktwit'ed that I was now in FAS (FAS is a Direxion "3X" levered ETF), a VERY agressive bet for anyone.
I really DID put my money where my mouth is (Pic below is an actual cut and paste of my Etrade account showing my FAS Position which I bought in the 2's and still own).
NOTE: I am NEVER a Pig (Bulls and Bears make money...Pigs get slaughtered) - But even being up 150% in my FAS position Banks are still CHEAP!
This is the perfect storm for banks. Unless you're from Mars, you HATE banks. No one understands banks. Last year, banks lost BILLIONS (each). So why buy banks? Well the first reason is the same one I reasoned back at the end of last year, and still maintain... Without Banks there IS no economy, without banks there IS no stock market, and without banks, there is ONLY Armegeddon. Think about this for a moment...No matter what you do either as a consumer, or as a business the banks have their hand in your pocket every step of the way.
Reason #2 - All those BILLIONS of dollars in write downs last year? ... Most will be reversed. Now that FASB/SEC is rethinking a more reasonable method for banks to Mark then Mark to Market, MOST of the previous write downs will materialize in the next few years as "write ups".
Reason #3 - Geithner "et al" have outlined a plan to get all of those toxic assets off the books of banks. Having traded markets professionally for 15 years, I believe this is tantamont to "sell on news" ... in other words, banks will rally at least all the way up till they actually rid themselves of these toxins.
Reason #4 - Forget the 10-20% of toxic bank assets and focus on the 80-90% of the GOOD ones... THINK for a moment... rats have NEVER been lower. Think you will not refi your existing mortgage, or loan? This is REAL $$$$ right in the bank's pockets!
Reason #5 - The Gov't has already spent over a TRILLION dollars, and will be spending TRILLIONS more... What sector (*hint it's investment banking) do you think will have it's hand deep into this stimulas?
Reason #6 - Expectations, think about it everyone is tuned to believe the banks will never ever earn another dime. This thinking could not be farther from the truth.
Reason #7 - Fatter then Oprah, One would think that the banks represented the epidimy of 'layoffs' but go into any bank branch and you will see that there are at least 3 customer servive reps available for every banking customer in line (what line?)! There is TREMENDOUS headcount that still will and can be cut at banks.
Reason #8 - Take reason #7 one step further...do we really need our bank to have a branch on every corner?? Expect to see many banks close many branches over the next few years (we still have over 85k + banks in the US, and we likely need not even half that number).
Reason #9 - Now that the market is closer to showing that a likely bottom has been put in, expect to see an uptick in corporate M&A's - Investment banking fees anyone?
Reason #10 - DON'T FIGHT THE FED!!! I know this last one is cliche, but really think about it... Money has never been cheaper, and the fed will continue to do everything in it's power to reflate... No industry benifits more from cheap money than the banking sector.
So does this mean straight up? No, obviously after I have made 150% being long FAS (Banks up an average 50%) a pullback would be expected. A good entry point now might be to start looking (entering) from a 50% replacement of today's move...perhaps low 9's for XLF or 7ish for aggresive FAS traders ( Look at the bigger picture though, and there is NO other asset class poised to move higher (percentage wise) from here than the banks. If I am wrong and the banks make a new low? ... God help us all.
Think I am off my Ghord? No Clue? Bring it...Leave YOUR comment or shoutout to me on Twitter:
Friday, March 20, 2009
While I completely laugh at this notion, if you have a vested financial interest in Twitter (either as an investor in Twitter, or perhaps you have/or are building a business based on the Twitter API), you need to know the history of Pointcast.
I first saw (used) Pointcast in 1996 and was blown away by it (as were most everyone else). Pointcast was a screensaver that "broadcast" news of interest to you into the screensaver. In 1997 Pointcast was all the rage. It's ubiquotous popularity reminded me of exactly the popularity and attention that Twitter is recieving now. Pointcast was gaining in numbers and popularity so quickly in fact that New Corp. very quickly made an unheard of (at the time) offer at that time of almost a half billion dollars to acquire Pointcast.
Fast forward a scant 2 months latter, and Pointcast is making headlines everywhere. Not because the service it offers is so cool - but because of all the corporate bandwidth (at the time bandwidth was both expensive and precious) the application was using. One by one until there was a groundswell, network admins. started blocking access to Pointcast. In short order the majority of corporate America had blocked access, and usage fell off a cliff. News Corp subsequently withdrew their offer, and Pointcast got sold on the cheap...going out on a wimper.
So for those whose financial lives depend on the Twittersphere...be aware, and never let go the lessons of history.
(BTW - I do not think Twitter and other social networks will be banned behind the firewall - but one should always be aware of risks that come out of nowhere)
Let me know what YOU think - You can find me on Twitter here.
Saturday, March 14, 2009
Twitter at some point in the past few months must have read one of my older blog posts - and subsequently, they posted a video on their home page to explain how Twitter works for new
Though this is a good first effort, they should realize that the TRUE value of Twitter is not always asking or answering "What are you doing?". While anyone is certainly free to use Twitter how they want - I can not help but think that for me the better Q&A is "What do I find interesting" or "What do other people in my 'trust' network find interesting?"
There is a key difference between the two, and though I welcome both, I tend to 'filter' out the noise. Once you build your Twitter network you will find that it becomes an invaluable source and wealth of information.
Using my own network as an example of this - I follow other people within my range of interests (Entrepreneurs , Marketing , Venture Capital , and Phoenix Arizona (since I now live here). How has Twitter helped me?
Using Twitter, I immediately know of almost every industry, or conference event. When I can not attend them, people I follow usually do - and do a fantastic job of "micro-casting" the event. It is almost as good as being there.
Using Twitter, I actually feel like I know people here in Phoenix. I have only attended a few network events - but there are MANY TWEETUPS and if you ever get the opportunity to attend, you will likely find as I have that 'face to face' the same people you have been tweeting with are just like friends you might have made using other methods in the past (i.e. childhood friends,school friends,etc).
Brands on Twitter are only beginning to scratch the surface of how they can use Twitter. If formally they marketed by sending out a press release - their new press release will be TWO WAY, VIRAL, and interactive.
Small business likely has the largest opportunity of all to leverage Twitter - and this will be the focus of my next post... You can be *alerted* when I blog next by following me on Twitter
Friday, March 13, 2009
If Twitter is one of the tools you are using, you likely already know some of the key players there i.e. - @employerbrander @jobangels @jobshouts @ @jobhuntorg @jobsnob etc.
So These three tips will hopefully be an "extra" that you might not have thought of in your job search.
A picture really does say a thousand words, and most recruiters and HR people now days will LOOK at your online profiles - even if they request a resume. Consider spending a few dollars to have head shots taken professionally. If you can not afford professional head shots you at least need to make certain that in one of your online profiles (i.e. LinkedIN or Twitter) you look not only well groomed and professional but MOST importantly SMILE. I see a lot of online profile pictures that even though the intent might have been to look serious and professional - appeared to look "glum". NO ONE wants to hire a downer...even if you're feeling down about your employment situation make CERTAIN YOU DO NOT SHOW IT!
The early bird gets the worm. Here is a clever method to locate businesses that WILL be hiring BEFORE THEY EVEN POST THE POSITION!! Every city should have a business paper, or magazine (Here in Phoenix Arizona they have "Arizona Business") with all the listings of new business incarcerations as well as newly leased commercial space. [ I am certain there must be online services that provide this-if you know of any PLEASE leave the link in my comments section] These listings provide an excellent source of both newly forming businesses and businesses that are opening up new locations - or perhaps expanding. This will usually give you a multi-month lead time over other job seekers. Once you "filter" which businesses might be relevant to your experience put it to work using the next tip.
I am a hunter by nature (having worked as a stock broker for 15 years) and now with the advent of the Internet you have NO EXCUSE for not being able to locate a company insider. When all else fails try out Jigsaw (An online repository of business cards that you can search via location/title/company/etc) a "pay per business card" website.
Do not just hunt for "HR" people - but search within those companies for your peers as well. So as an example, if you are in sales - hunt down not only other sales persons - but the sales manager as well. Once you have located some goto guys - use the next tip.
When I actively searched for a job, I would send out as many as 20 cover letters, resumes or introductions daily - ALL BY EMAIL. There is a better way. First thing you should do with those "goto guys" you earlier located is to search for them on the various social networks. LinkedIN is the best resource, however Twitter and Facebook can also work. LOOK and SEE if you have any common friends - after all NOTHING works better than being personally introduced when it comes to getting an interview.
Even if you do not find an "introducer", take note of their personal info (ie. there interests and hobbies) and see if you can find a commonality there. Once you have taken these steps consider the next (and last) tip.
Remember earlier I mentioned I had sent out all my introductions and cover letters via email. That is ok, however please consider that for every position available there are likely HUNDREDS of others that are sending their resumes via email. Think about that...the odds are stacked against you right from the start. DO NOT BE AFRAID TO GET ON THE PHONE AND CALL THEM HUMAN TO HUMAN. I know that may sound strange, but many will appreciate that you made the extra effort to call. Especially if you are in a sales related position (many are) - they will appreciate that you are not afraid of the phone.
Good luck to all of you - I have been unemployed and it is not fun, and this time it is likely more difficult than ever. You will need to do EVERYTHING you can to get an edge.
PS - Don't forget to say "Hi" to me on Twitter.
Tuesday, March 03, 2009
In this blog post, the simplest of summaries, this is Howard Lindzon's secret to successful investing in his recently published book - The Wallstrip edge - Using Trends to Make Money- Find Them, Ride Them, and Get Off.
The Wallstrip Edge is only the second investment book I have ever read. I found it comforting that the one book that Howard Lindzon highlights in his book is that one investment book that I had read (I read it immediately upon receiving my Series 7 right before the crash of 1987). Reminiscenses of a Stock Operator The Jesse Livermore story penned back in the 1920's and also a MUST READ.
The Wallstrip Edge explains the how and why to;
1) Identify a trend that you are PERSONALLY familiar with (examples include Google,Apple,etc).
2) Wait till the underlying stock price makes an all time high - only THEN get on board.
3) Ignore valuation - (Howard makes an excellent and compelling commentary of why valuation does not and SHOULD not matter) and instead "ride the trend".
This is the formula Howard uses that enables him to find those rare winners that are able to move THOUSANDS of percent. The book goes on to explain his method for exiting a stock (gradually selling into the strength over time so as not to be a *pig*).
The only points in Howard Lindzon's book I did not personally agree with were his opinion that investors should not "short" stocks (downtrends are trends after all). I also do not share his view of not using technical analysis. But it is refreshing to learn that Howard Lindzon is part of a *new* breed of investors - not because of his investment philosophy but because of his real time transparency via Stocktwits. If you have been able to utilize Howard Lindzon & Soren Macbeth's excellent Stocktwits - you will see that the REAL Howard Lindzon trades both long and short. He also shows that his natural instincts for entering and exiting stocks is superb. This is something that can ONLY be learned from experience- It is an "art", not a science and it is here that Howard Lindzon shows that he is a true artist.
I highly recommend this book to anyone who has any vested interest in successful investing. Everything that Howard Lindzon explains in his book just makes sense.
Let me know what you thought of the book - "@" me on Twitter
Friday, February 20, 2009
I am writing this open letter because I believe that Twitter is successful in spite of itself. Management (IMO) has made some assumptions based on THEIR expectations - that are just wrong. When reading this, you might not agree, or you might agree with one point but not another. Regardless - I would LOVE to hear your comments or your Tweets either way.
This started when after following my 2000th person, and trying to follow #2001 I was unable to. There was no explanation...I just clicked on the follow button and nothing happened. This is fail #1...If you block at 2000 follows HEY at least send me to a screen telling me WHY I can not follow. For a week I was emptying my cache, reinstalling browsers, etc wondering why clicking the button did not work.
Fail #2 - Once I realized this was an intentional policy, I just assumed this was in some way to stop spammer accounts. I also assumed that whatever their "algorithm" for this was just flawed, and would improve over time. You should note, that up until last week my follow to follower ratio was around 1000/1500. Not a profile of a spammer. I also note that my perception (whether or not you agree) of accounts where there is a 1/10 follow/follower relationship is that the person has that "rock star" image of themselves and that they Tweet mostly to feed their ego...not for me, but I guess that works for others.
Me? I like to follow who I want. It is a RARE occasion when I would not follow someone back immediately (If after following I did not find benefit, I would simply unfollow). One of the best parts of Twitter (up till now) is that I can control WHO and WHO I DON'T want to follow. <--- This to me is the BEAUTY of Twitter, and surprisingly (I was FLOORED) that Twitter management doesn't get this! This was my email to @EV:
"...I do MANY charitable things on Twitter, as recently as this past week via Twestival – and next week I am bringing a campaign live on twitter (I am doing this free) representing a 12 year old blind boy who will be climbing Mount Kilimanjaro. You have no bigger fan who RT's and Tweets all the good stuff. Witness my latest blog post "10 Commandments of Twitter" which must have been good because it has been RT'd like crazy...OK so this is what I need from you. I have a 2000/1500 follow to follower ratio …I am OBVIOUSLY not a spammer …please grandfather me in until you offer it as Freemium. Bad to just lock me up..."
@EV 's Reply:
"...We don't remove that for anyone anymore. It sounds like you want to follow more people to get attention for your account. The follow limit is there exactly to restrict that kind of behavior. People do not appreciate being followed for that reason. Sorry. ..."
WTF? FAIL #3 is who cares WHY I want to follow someone? Twitter has thrived on being OPEN - Yet you dare to DICTATE what/who/why people choose to follow someone? Since when does Twitter management speak on the behalf of their Tweeters? The beauty of Twitter is that if I found someone followed me just to "get attention for their account" AND I decided that I did not like that - I have MY OWN choice to simple unfollow that person.
FAIL #4 Twitter is not a governemnt - There is no and SHOULD NOT be a "lower class" "middle class" and "upper class" So please explain to me why MANY on Twitter aka the "Twitteratti" follow 10's of thousands i.e. jowyang , chrisbrogan,etc <---(Disclaimer they have done nothing wrong I only mention them because they are in my network and I am aware of how many they follow ).
For any of you who want to know why I want to follow more than 2000 you should note how I (everyone of us is differant) use Twitter:
1) I originally followed anyone I could find in the Social Media space ... This is an interest of mine, and also my proffession.
2) I also follow my personal friends and family...think of this as yet another group.
3) I recently found myself moving to Phoenix (where I knew nobody) from NYC - So I reached out via Twitter and followed everyone in Phoenix that I could. Had I not been able to do this, I likely would not have the new friends hear, nor proffesional oppertunities I have created via Twitter.
"Let my Tweeple Go" #donttellmewhotofollow" - and PLEASE RT (if you agree)
I can't follow U back, but you r welcome to follow me @A_F
Tuesday, February 17, 2009
OK, for those who are Newbies on Twitter - you're forgiven, but only on day one. Twitter gives you a really ugly brown Twitter avatar by default. Change it, this goes a long way toward showing a "personality" behind a Tweet. I personally like real pictures of you however in some cases logos can work better for a brand.
OK, the point of this one as I interpreted it is that you should never take yourself to seriously. It's ok to have typos on Twitter. It's ok to let your guard down and show emotions that you experience in real life. Let your Twitter network know the person behind the Tweets.
Ya, ya I know some of you don't agree with me - but I follow very few people that have more than a 1 to 10 follow to followers ratio. One of my favorite aspects of Twitter is the engagement. If I can not have a TWO way conversation with you, your probably all about "you" anyway. Use an email list or blog instead.
When God shared this one with me, I think it was advise for a brand (be it personal or professional). It is very easy for people to "put you on the defensive". Even more so on a social network like Twitter. If someone tells you your brand (product) is crappy, or they experienced crappy service - LISTEN and learn. Although it is easy to just defend i.e. - "My product is not crappy, you must have just been having a bad day." Try asking them why, or what about their experience they found unsatisfactory.
Ya I know, this sounds just like the fourth and Fifth commandment, but trust me it is not. This one is about how you interact with other's Tweets. If someone "@'s" you, reply. If someone you do not know Tweets about a topic you find of interest - join in the conversation. It does not matter that you know them or not - you'll likely find that you'll make a new friend.
More than any other social network I know of, Twitter is FULL of charitable people. Lot of times Twitters are getting behind a cause. They use Twitter to either raise awareness, rally behind a cause or even raise money (Twestival is a great recent example). Not in a position to donate any money? Hey how long does it take to at least Re Tweet it to YOUR followers - perhaps they would want to donate.
I took this one in vain for months! I signed up for a few services that would alert me when someone unfollowed me. Looking back it's like something I did when I was a little kid asking a girl on a date ("Oh ya, you don't want to go out with me? Well I think you are ugly!). Hey if you want to unfollow someone because they're no interesting, or offensive that's one thing. But think before you unfollow. If you followed them in the first place, it is likely because you found value in their tweets. Unfollowing them does nothing other than soothing a bruised ego.
OK this one is my favorite. Everyone want other people to Re-Tweet their Tweets. It is a could feeling to be popular, this is how you meet new people (who likely share your view or interest). The same way YOU like it so won't others. So Re-Tweet some of your favorite Tweeters.
This one speaks for itself. After all, this is not some cult, and you are not some cult leader. It doesn't sound like you are really welcoming a new follow when you Tweet this - it just sounds dumb and somehow self serving...get over yourself.
Everyone sells something on Twitter, whether you are supporting your brand, or a blog post,etc. You need to walk a fine line. It is very ok to promote something, just not all the time. Try mixing it up. Tell me about your kids or your dog. It's OK, I will be MORE likely to learn about your product or blog after I get to know you anyway.
Now before you forget these 10 commandments, start by practicing the 8th and please RT this blog post :-)
Thursday, January 22, 2009
It has been a very frustrating (not being as digitally connected as I would like) the past few months. I am only now back online (Thanks Cox Cable for a miserable experience getting Internet) due to my major life move (from New York City to Phoenix AZ). I am finally settled in enough though that I can start to blog again.
This post should serve as a wake up call to all you who might still be living under a rock. You need to know that I am not a pessimist (though you will find this post pessimistic in it's predictions). If anything, I am an optimist, and VERY bullish on my personal outlook. So before reading further make certain that you are aware - Everyone is in charge of their own destiny. We make our own fortunes in life.
I almost shed a tear with pride when I viewed just how many people piled in for Obama's inauguration. Another when I realized how great his popularity is outside of the USA. One gets a sense that his popularity is more of a metaphor with people - Obama = "Hope" & "Change".
Now this is not an attack on Obama (whom I personally like as much as any president), but more a realist's view of the world today. Economically speaking, the mess we now find ourselves in is the result of 40 + years of becoming a debtor society. 40 years of ANYTHING can not, and WILL not be unwound anytime soon. I do not care how many trillions of dollars you throw at the problem. So if your looking for Obama or the Trillions to rescue you (or the economy) you need to wake up and get real.
Think the stock market having declined over 40% is cheap? I did, but now am realizing that I too must have drank the "markets come back" Kool-Aid. We are in the 3rd inning of this debt-pression. You need to start thinking of the economy like a dying cancer patient on life support. The organs start to fail, one by one. The first economic organ to die was (is) residential real estate. Do NOT underestimate just how important of an organ this is. That past 40 years of debt was almost entirely based off of residential real estate. Now you have little or no equity in your home, so you stop consuming. Ya, I know you still need to eat. But many will "brand down" and what needs to be consumed will be commodity items that compete on price, not brand. When you stop consuming, these brands (the life-force of our GDP)lay people off. When you get laid off, not only can you not afford your mortgage, but you can not afford to pay your credit cards. When you can not shop with credit cards retailers go out of business. When the retailers go out of business the shopping malls go under. When the shopping malls go under a municipalities major tax base goes under. When the tax base goes under, the town/municipality is bankrupt. When the major towns (think NYC) go bankrupt, the states go under. When the states go under, the US is bankrupt. Lastly, when the US goes bankrupt, the world goes bankrupt.
...And so the economic ponzi begins.
I warned you that this post was going to be "gloomy-doomy" but I also mentioned that I am optimistic about my future. So while I do not think there is money to be made in the stock market (being a long term bull, or buying index/mutual funds)there is money to be made trading and/or being short.
Economically speaking,follow the money. If you worked for (and got laid off from) a company that made widgets, consider now working for a company that makes less expensive (or better ROI) widgets. If you sold stocks...consider now selling credit consulting services. If you sold real-estate, consider now selling refi's. Point here is that there will always be a growth area, and you need to identify now what those growth areas will be over the next ten years.
Health care, and more importantly HealthTech will be a place to be over the next 10 years. "Green" companies will be a place to be over the next 10 years. Companies that replace old infrastructure with "green" infrastructure will be hot (unlike green companies that make solar for example - think here like an Intel that will ultimately enjoy their next major sales up cycle by providing chips that consume way less power).
So in summary, even though we as a society are fucked - you don't have to be. Just follow the right road, and you will find your own prosperity. Good luck to everyone.