Why Facebook bought Oculas Rift

Mark Zuckerburg's Facebook just bought Oculas Rift (OR), a "next-gen" VR/gaming device.  Everyone is a buzz about how is it  a fit for Facebook?  Seems pretty straight forward to me.... Facebook Messenger via VR...Buy anything using an inflated stock price...Hardware envy....The next Iphone...ya these are the easy visions but I think The gift of Hindsight is 20-20, and if Zuck knew then what he knows now, he would have an 'eco-system' ...not unlike Apple's App store, or Google Play.  The nice thing about having over a billion users, is that there are sooooo many ways to monetize them.

Don't look at what OR is today (an immersive gaming system), and instead fast forward 5 years out. Though I fully expect OR to launch as a gaming system, and to be written about as a gaming system, try to picture if you will, what it might be able  to become.

I envision going to an 'app' like store, where I can download new immersive experiences that have been uploaded by other users. Maybe I want to experience first hand (via the OR's Virtual Reality system) what it is like to jump off a building in one of those Wingsuits - Or perhaps drive around a NASCAR track at over 200MPH .... The sky's the limit here, and if you think about it, some website has to aggregate all those experiences ....Why not Facebook? hmmmm