Tuesday, November 04, 2008

Brands on Twitter

"I'll take that coffee to go"... Why not take Twitter "to go"?

Twitter (in spite of itself) has started to attract some brands to it's micro-blogging service. Most of these brands are using it to interact with their customers in real time. They also (correctly) use it to give their brands a personality (putting the human element into their brand/marketing). This form of marketing/customer service on Twitter just makes sense. Especially for the early adopters, who will receive free notable press and kudos as a result. This is the first generation of Twitter for biz.

Even though Twitter 1.0 for biz is still in its infancy, I believe we will start to see brands using Twitter 2.0 - as more become aware of its powerful reach. Unlike brands on Twitter (Comcastcares, DunkinDonuts,Starbucks) who go to Twitter for their interactions we will see a new form of Twitter usage by brands, where they bring the Twitter experience in house.

In a recent blog post, we discussed how one method for Twitter to monetize was a business development deal with Meetup.com. Twitter has "Tweetups" now, however they are informal, and organically organized.

If you own a brand why not invite Twitter (and their millions of users) over for dinner? Dunkin Donuts just as one example could arrange "Tweetups" at the local level. Now, instead of waiting for a customer to come in for a cup of coffee, they are inviting Tweeple to come by and join other like Tweeple for a social experience. A social experience that will sell coffee, and donuts.

Even if you are not a large brand with national/international exposure there is still always a way to make this work for you. Do you own a bar, or a local pub? Why not organize Tweetups at your place? Offer a free beer, or perhaps organize your Tweetups arround an 'experience' (how about a Tweetup at your pub for people to play Guitar Hero?).

Just because Twitter is a social network, it does not mean you can only leverage it's strength at Twitter.com. Think outside the box, and think about taking your "Twitter to Go".

How do you envision brands using Twitter in the future?

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