I blog over and over again about how your products UI is one of the most important pieces to get right if you want to keep and grow your userbase. I can not stress it enough. If you're like me, you are ALWAYS looking extra closely as the user interfaces that others put on their apps and websites. Is it simple? Can my grandmother navigate it? Is it pretty? So here's a neat trick I like to use. I don't just indulge myself with apps and websites. I like to go Window shopping. Try it, next time you're at the local store, or mall look carefully at their window displays. Notice what makes them nice - or ugly, what draws you in or away from entering the store. What I hope you learn is that a lot of what works in the physical world, will work for your app or website as well.
I personally am a huge fan of 'White-space'. Look at any apparel retailer's window display. Do you see mannequins all the way across their windows? No, instead more often than not, you will see a group of Mannequins in a cluster - surrounded by white (empty) space to either side. Now, go back and re-visit your UI .... Empty space can, and should be your best friend!