Wednesday, July 30, 2014

Twas Marketing that killed the tablet

So I'm just now hearing comments from the CEO of best buy that iPad tablet sales and other tablets are plummeting in sales. I can't help but think that the problem is not with tablets per se - the bigger problem is with the people that are running product.

So they introduced tablets and their answer for the next generation tablets are let's not make it 5 inch let's make it 6 inch let's make it Nine let's make our phones tablets blah blah blah blah blah. Let's stop for a second.If you wanna understand what's going to drive tablets understand their place in the world.

Number one you have a country (forget the rest of the world world for a moment) of the United States with 300M + consumers who have landline phones from Ma Bell connected to  copper wires that have been sitting on their wall forever. With voice over IP with Skype video services there is  no reason why we should not have one of these iPad (or other) tablet devices in every one of our rooms. So instead of working on a different size tablet - your product managers need to wake up and ship  devices that are made to replace the old phones and become the new video phones to replace decades of copper wire connectivity. Additionally try to understand what a consumer needs, not what you want to sell.  For me as a stock trader  I would love my monitor to be surrounded by six different tablets all held up by a  little flexible gooseneck that holds them in place.  My wife, who reads or watches video on her Tablet when going to bed might want something to hold it up for her as well.  

So stop breaking the Tablet market by making up random sizes you think might work...the simple solution is what a tablet might be used for, and how it is held. Ship some configured as 'phone-first devices', and instead of changing form factors every quarter, try introducing new and interesting tablet stands, not tablets.

What do you think?

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