First Movers get the press....

I have seen articles in all the major tech news services the past two days showing AgileBits 1Password product working with Apple's upcoming IOS 8.  
It should be notably to you, and how you market your software to note that 1Password is not nessasarilly even on the lips of most people when they think about password managers (of which it is one).  All this important press, and the long tail behind it should have gone to the market leaders in the space (The RoboForm & DashLane 's of the world.).

Lesson learned, when there is an opportunity to showcase your product integrated with a new, or upcoming platform, you devote resources.  Make certain you are first to showcase your product.  First movers always get the press.