Thursday, July 17, 2014
Your blunder is your biggest PR opportunity
If you have not already seen it, AirBnB just announced their new logo design. As horrible as it is, it is also the talk of the town. You can not view a twitter of Facebook stream without seeing it mentioned. Here lies opportunity. Should I be part of the AirBNB team (I am not), I would be all over this. How AirBnB could leverage this even more is simple. Announce that you now wish to crowdsource a better logo design, and watch 'em talk about you even more!