I have done all forms of marketing over the years. These include online ad spends,Adwords, SEM,SEO,Website and Product funnels - and at the other end of the spectrum, PR,Social Media, Print ads, and Broadcast. I am always on the lookout for new methods of getting the word out, in a cost effective manner.
Recently, I have found myself on the consumer side of new web start-ups such as Kickstarter, or Indiegogo. I am convinced that you, as someone who is launching a product or service should be looking at services such as these, even if you have no need to raise money for your launch. Specifically, I am suggesting that you should look at these services (and others), as an ongoing 30 day advertisement for your product, and not just as a method of raising funds.